Fara Howard (GoDaddy) | Brands Belong With Compelling Content
About this episode
Fara Howard is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before joining GoDaddy, Fara worked with brands like Amazon, Vans, Dell, Gatorade, and more!
In this conversation, Fara gives us a masterclass on the tenets of creating a first-class in-house creative agency, and how brands should play into the content. She also talks about the benefits of external partners in an internal agency and why experimentation matters.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get every episode summarized
Each time The CMO Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The CMO Podcast
Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)
The CMO Podcast
PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
The CMO Podcast
Helping People Live Better: Marketing's Role in the Future of Health with Google...
The CMO Podcast
Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitch...
The CMO Podcast