Fanatical Fridays Episode 26: Why Are Enrollment Managers Outsourcing the Development of Their Unique Value Propositions?

On this week's episode of Fanatical Fridays, Zach and Mickey ponder over a new, growing trend among enrollment management teams around the outsourcing of the development of their school's unique value propositions. Hiring consultants to help with brand development, marketing, or digital advertising support isn't new, but asking a partner to help your team discern what the unique value of your program actually is? It's a growing trend among higher education institutions of all shapes and sizes. Is this a good thing? A bad thing? An okay thing? Find out on this week's show. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.