🎥 Executive Alignment with Tamara Adlin: Fixing C-Suite Chaos in Startups

Executive alignment is the secret weapon behind great startup products—but most founders and tech leaders don’t know how to achieve it. In this episode, Tamara Adlin shares decades of insights from startup consulting, UX leadership, and coaching C-suite dysfunction to reveal the real reasons product teams get stuck—and how to get them unstuck.

If you’ve struggled with shifting goals, internal chaos, or last-minute changes from leadership, this episode gives you actionable frameworks and fresh language to clarify direction and calm the storm. Tamara’s “five executive conversations” model helps early stage companies achieve startup team alignment, avoid building the wrong thing, and ship with confidence.

You’ll learn how to stop launching your organizational design by accident, create product personas that actually influence decisions, and prevent leadership chaos from derailing your product vision. This is more than UX design—this is startup survival strategy. Whether you’re in product management, part of a chaotic team, or leading a transformation effort, this conversation will give you tools and clarity to help your team align and thrive.

Timestamps (21:18)

0:00 – Welcome & Tamara Adlin’s background in UX and startups
1:40 – Who Tamara helps today and why alignment is evolving
4:00 – Introducing “tornadoes” that destroy products
6:10 – What executive alignment really means and how to achieve it
8:30 – The 5 critical conversations every team must have
11:00 – Personas redefined for decision-making
13:30 – Conway’s Law, product chaos & why startups fail
15:00 – Why we end up “launching the org chart”
17:00 – UX, mobile-first thinking, and real-world product impact
19:30 – Preventing failure through alignment and shared understanding
20:30 – Where to connect with Tamara (LinkedIn, podcast, Never Search Alone)

#ExecutiveAlignment #TamaraAdlin #StartupConsulting #UXDesign #ProductManagement

#TeamAlignment #CorporateUnderpants #Personas #ConwaysLaw #CLevelCoaching

#StartupLeadership #EarlyStageStartups #LeadershipAlignment #TechPodcast

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