Even National Campaigns are Local | Mike Mortoccia

 Michael Martoccia, Vice President of APG Digital and High Road Digital Agency

David McBee hosts Michael Martoccia, who is responsible for revenue growth, digital audience development, and solutions, partnerships across 125+ brands and markets in 15 states. The conversation covers Michael’s experience of building successful digital sales and advertising teams, revenue growth, and audience development across media group markets of all sizes. Michael advises companies to start creating their own full-service digital agency team internally by finding some folks outside of the company who bring a different mindset and recruiting them. He also discusses his company’s experience of equipping their people in all markets with a digital onboarding program and an agency team that can quickly pull the trigger for any size of business in any state. The agency team has worked with a national Kubota campaign that’s well above six figures in spend and a naval airtime museum in Wyoming with $50,000 in statewide grant money.