
About this episode
India's wealthy are quietly trading flash for function. The luxury MPV — long dismissed as a hotel shuttle or family hauler — has become the unlikely status symbol of the country's new-money elite. Founders close funding rounds from reclining rear seats. Executives hold confidential meetings behind privacy partitions. Celebrities vanish into near-silent cabins. The Toyota Vellfire, Lexus LM, and Mercedes-Benz V-Class are rewriting what luxury means: not the car you're seen stepping out of, but the private world you inhabit inside it. In a city where traffic consumes hours, the rear seat has become the new boardroom. Narrated by Anirban Chowdhury, this episode of the new TMB series ET Deep Dive is based on a story by Lijee Philip.
Narrated by Anirban Chowdhury
Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, Two Women Fought to Change India's Maternity Laws...and Succeeded, Can India Truly End Naxalism?, Semaglutide Goes Generic: Big Pharma’s Moat Breaks and much more.
Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.
See omnystudio.com/listener for privacy information.
Get every episode summarized
Each time The Morning Brief publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Morning Brief

J.P.Morgan’s Anu Aiyengar on Mega Deals, AI’s Banking Reset and the India Bet
The Morning Brief

ET Deep Dive: When Development Turns Disaster
The Morning Brief

Subrata Mitra on India’s VC Reset, the AI Capital Race and What Comes Next
The Morning Brief

HDFC Bank’s CEO Hunt
The Morning Brief
