About this episode
In this Marketing Over Coffee:
Learn about the state of Media Monitoring Sofware, AI, Fake News and more!
Brought to you by our sponsors: ahrefs and LinkedIn
The 2020 Media Monitoring Buyers Guide
What made you write the report?
What are the key features of Media Monitoring Software?
The transition from clippings to business intelligence with internal and external data sources
Quality of the data inputs
8:39 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Protecting the brand when the generated content is beyond the human ability to consume it all
Reccomendation Engines vs. Natural Language Processing (NLP)
Tracking message penetration
AI vs. Fake News
17:30 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Case study - tracking climate change opinions by country
The secret to rapidly training your model
The legal fight to stop TV scanning
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