Époque Evolution co-founder Nancy Taylor on why she says 'responsibility' instead of 'sustainability'

Sustainability has become such a big buzzword in retail, but Époque Evolution co-founder Nancy Taylor thinks there's a better word for the work that needs to be done. "I was truly passionate about trying to do things in the responsible way," she said. "So we took the word sustainable out of it and we used the word responsible." That word has guided the Époque Evolution business since it launched in 2018 as a direct-to-consumer fashion brand. Her company was acquired by the Montreal-based Lolë, best known for its athleisure products. Now, Taylor is the vp of design over the entire umbrella company Lolë brands, which involves having all the various lines -- Lolë, Époque as well as Lolë's mass-market apparel line -- work together. Taylor joined this week's Modern Retail Podcast and spoke about the transition from DTC startup to living under a bigger brand, as well as the perks of working with more resources. Get more from Modern Retail with the daily newsletter, sent out each weekday morning. Visit modernretail.co/newsletters to sign up.