Episode 92 - Taking Advantage of the Full Amazon Stack with Kiri Masters
About this episode
Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs. We talk Amazon a lot on this podcast. I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth. We discuss some really interesting topics including:
- What CMOs of big brands know about Amazon that we don’t
- Who you need on your Amazon team
- How to assemble your own all-star Amazon team?
- How to take advantage of the full Amazon stack rather than just focusing on one area.
- Plus more!
Get every episode summarized
Each time eCommerce Evolution publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from eCommerce Evolution
What 300 Store Owners Reveal for 2026: Amazon's Slide, AI's Letdown & a Skill Wo...
eCommerce Evolution
The Subscription Playbook: 7 Plays to Cut Churn, Lift LTV, and Unlock Zero-CAC R...
eCommerce Evolution
The $270 Billion Checkout Problem (And How to Recover Your Share)
eCommerce Evolution
How to Build an Agentic Marketing Team (And Why It's the Skill That Keeps You Un...
eCommerce Evolution