Episode 92: Inside the Deal with Robin Fisk

In this episode of the Tech M&A Podcast, we sit down with Robin Fisk, co‑founder and CEO of Donorfy, a SaaS CRM platform built specifically for nonprofits and charities. Robin shares the 10‑year journey of building a bootstrapped, cloud‑based CRM serving over 1,000 organizations across the UK and Scandinavia, culminating in Donorfy's acquisition by The Access Group in November 2024.

 

Robin walks through why he and his co‑founder decided to sell, how they prepared for the M&A process, why choosing the right advisor mattered, and what surprised him most along the way. He also offers candid insights into due diligence, managing confidentiality with a close‑knit remote team, defining non‑negotiables, and life after exit. This episode is packed with practical advice for founders considering a strategic sale.

 

Takeaways

• Build with the exit in mind from day one.
• Preparation matters more than speed.
• Choose advisors with founder experience.
• Know your non‑negotiables early.
• Selling your company is emotional — even when it's successful.

 

00:22 – Introducing Robin Fisk and Donorfy

03:06 – Acquisition by The Access Group

4:28 – Choosing Corum Group as an M&A advisor

06:35 – The hardest parts of selling a company

09:29 – Defining non negotiables in the deal

11:56 – Balancing work, due diligence, and personal life

14:48 – Advice for founders considering an exit

17:18 – Life after selling the business

18:50 – Final thoughts and wrap up