
Episode 831: Open House Games vs Traditional Showings
About this episode
Most buyers forget your "luxury" listing before they even hit the driveway because 91% of open houses are carbon copies of a funeral. We dug this gem out of the archives as part of our Top 21 series because the "Press Play" philosophy is more relevant now than ever. We re-uploaded this specifically to remind you that your stale tour needs a pulse. Instead of hovering like a vulture, try gamifying the walkthrough. If you use a physical card or a QR code, the goal is forcing people to actually look at the fruit trees and countertops instead of just looking for the exit. We tested this pre-COVID and the engagement spiked because humans are simple creatures who love winning a $100 gift card. You are about to learn how to turn a property walkthrough into a memory-building machine.
- Turn a standard property walkthrough into a high-stakes scavenger hunt.
- Convert awkward small talk into actual lead generation data.
- Make your brand the only one they remember after five tours.
- Use Google Forms to build a leaderboard while they browse.
Stop being a secret agent. Drop a comment if you are brave enough to try this. Subscribe for more reality checks.
#OpenHouseStrategy #RealEstateMarketing #LeadGeneration #RealtorTips #InteractiveTours #BuyerEngagement #PropertyMarketing #AgentSuccess #ListingAgent #RealEstateGrowth #SalesTactics #ScavengerHunt #BusinessIntent #RealEstatePodcast #Top21
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Your Daily Real Estate Podcast with Tristan Ahumada — Episode 831: Open House Games vs Traditional Showings. Machine-transcribed; use the interactive transcript above to jump the player to any line.
So, a long time ago, maybe not that long ago, pre-COVID. Pre-COVID, we ran a few open houses and we gamified them. And I don't know that we've tried very many after that. I was trying to remember as I was building this set. I had to go look at my notes. To just get this down, it'd been that long. And now we're thinking, we might bring it back because I just interviewed somebody who wrote the book, Press Play, talked about gamification, and I thought, man, we should bring that whole open house game back. And here's the Jess. So, I had the notes. I actually wrote them out. And I took a picture of them, uploaded to chat GPT, and said, hey, can you expand this so that it becomes a game? So, if you need this, this is episode 706 of 2006, gaming for your open houses, what I called it. You can call it whatever you want. I'm Tristan. This is your daily real estate. It's a podcast. It's a show, six, seven. Sometimes even five minutes. Who knows?
All has to do with real estate and your business. Today, we're gonna go over gamifying your open house or the gamification of open houses. Now, you want to welcome people in like you normally do, but you want to either do one of two things. Now, here's a separation because I only tested one of these. I didn't test the other one. The other one was our agent's ideas as we're going through and saying, hey, should we bring this back? We have a card that we show them and say, hey, look, go through the house and at the end, as you're paying attention to the rooms, this card I'm gonna give to you and your significant other or to both of you, and you're gonna go through and you're gonna answer questions based on what you can see at the house in these rooms, in these different, in the backyard, in the different locations. Now, there's something I'm gonna ask about the room. You don't have to touch anything. You don't have to move anything. And when you come back,
you're gonna get this card from me. You're gonna fill it out. We're gonna put it into this box. And then I'm gonna tell you, at the end of the week, at the end of the month, whether or not you won the $100 gift card or whatever we're giving away. It's gamifying them and helps remember, helps them remember the different parts of the rooms. And that's how we ran it. Now, my agents are saying, well, Tristan, what if, this is what they wrote down. So this I haven't tried. When a guest arrives, you give him a game card or a QR code. I'm like, that's a good idea, guys. Explain each room has a hidden clue or question. Find them all, complete the card and enter to win a prize. So it's a little different with the hidden clue. I wasn't too comfortable with it because my clients may not be happy with people moving stuff around. I definitely don't want that. So maybe having the clues not hidden
just in the room could be another option. But you want to pick the rooms. You want to pick the questions. It could be, let's say, six questions they need to ask. I have examples here. If it's in the kitchen, what color were the countertops? If it's in the living room, find the item that makes this space, the most cozy primary room or the big bedroom. What's your favorite feature here? It could be open ended. I would rather say, hey, what color were the curtains? Or could you fit a flat screen TV here, yes or no, right? And then bonus room or backyard? Backyard, were there any fruit trees, right? Things that make them think like, hey, did I pay attention to this or not? Anyway, what we found is that it's enjoyable. People go through the process. They remember the home more, which is important, right? And they ask more questions. And I love that because it made it interactive. And I think the interaction is the thing
that connects people to the home. Connects people to you. Because right after you could say, hey, I'm going to be having another open house. Look for my open house. I'm Tristan. And we're going to make it interactive again. Now, you can also, instead of doing the card at the end, you can have him scan the QR code. And I put here, this is my agents telling me. They said, why don't we just do that? The QR code would take him to a Google form, version, and they can fill it out there. As well, you can add a leaderboard. You could even make it kid friendly. The point is, you got a game of fire open house. I thought it was something we should bring back. And if you're in the area, you may see us do this. If you're not, this is episode 706. Just message me on Instagram. And I'll send this over. Have an awesome day.
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