Episode 8 - How do you build a freelance business that runs itself?

Join us on the Free Spirits of L&D podcast as we delve into the world of freelancing in learning and development.

In this episode, we chat with Paul Matthews, a CEO, author, speaker, and L&D strategist with over 25 years of experience. Originally from New Zealand and now based in the UK, Paul shares his fascinating journey from IT sales director to a leading voice in informal learning, performance consultancy, and learning transfer. We explore how he transitioned from selling his time to building platforms and writing books, and how he views work as part of a life well-lived.

Paul shares invaluable advice on building credibility, finding your value proposition, and spinning the right plates as a freelancer. He also tackles Jude Slater’s question from the last episode about balancing work and life—and leaves us with a golden question for our next guest.

And yes, Paul reveals what he charges for his work—and how to think beyond day rates to value-based pricing.

Whether you’re just starting out or scaling your L&D business, this episode is packed with insight, practical tips, and inspiration.

Find Paul on LinkedIn, visit his company at http://peoplealchemy.com, or check out his personal site at http://paul-matthews.com