Episode 7: Building a Personal Brand That Gets You Noticed

In this episode of Friends in Business Podcast, hosts Ben Wright and Jemima Ashleigh explore the significance of developing a personal brand, differentiating it from a mere reputation. Their discussion incorporates personal anecdotes and practical examples, illustrating how a strong personal brand can significantly influence business success. Infused with wit and expertise, the dialogue provides listeners with an engaging exploration of how personal branding extends beyond reputation and its increasing relevance in today’s professional environment.

Key Takeaways: 

• Personal Brand vs. Reputation: Understanding the difference and why the former surpasses the latter in importance.

• Building Personal Do's and Don'ts: Practical advice on cultivating a personal brand, including appearance, values, and messaging consistency.

• The Role of Values: Defining your values and knowing what issues you're willing to stand behind as essential to your brand.

• Leveraging Personal Branding: Turn your personal identity into a strategic asset that can drive business growth.

Time Stamps: 

0:00 Intro

1:05 Building A Personal Brand

2:36 Personal Brand vs. Reputation

3:41 Importane of Building a Personal Brand

5:14 What is a Personal Brand

6:21 Colors

9:12 Log and Fonts

10:23 Values

12:25 "The Ten Things"

16:48 Key Takeaways

17:49 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.