Episode 62 - LIVE: Terry Iverson, founder, Champion NOW
About this episode
The manufacturing industry has had an image problem for a while. We’re all familiar with the three Ds of manufacturing — dull, dirty, dangerous — and we know that this perception has steered many potentially skilled employees toward college-based careers. The problem is, the three Ds haven’t defined manufacturing for many years. So how do we change this perception to build a pipeline of talent? Terry Iverson, founder of Champion NOW and author of Inspiring Champions in Advanced Manufacturing and Finding America’s Greatest Champion, joins TECH B2B Marketing’s Winn Hardin and Amanda Del Buono to explain how he’s taken on the challenge of changing the perception of the manufacturing industry in the eyes of everyday Americans and educating the public about the lucrative careers available in the industry.
Get every episode summarized
Each time Manufacturing Matters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Manufacturing Matters
Episode 135 - Clint Bundy, Managing Director at The Bundy Group
Manufacturing Matters
Episode 134 - Paul Osterhaus, Managing Partner at QOC Innovations
Manufacturing Matters
Episode 133 - Geoff Dawson, Director of Sales at FANUC
Manufacturing Matters
Episode 132 - Jim Anderson, Senior Business Development Manager at SICK
Manufacturing Matters