Episode 51: Why Higher Ed Needs Conversational Marketing Now: An Interview with Mark Kilens — VP of Content and Community at Drift

There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things.

Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen? 

Yup, that's right—they happen over messaging channels like iMessage, Messenger, Slack, WhatsApp, etc. 

People love communicating with messaging because it’s fast, easy, and actually feels like a conversation—but most business (and enrollment teams!) are still forcing people to jump through endless hoops before a conversation can ever take place (looking at you, inquiry form!).

Enter chatbots and conversational marketing. 

On this week's episode, Zach sits down with Mark Kilens, the VP of Content and Community at Drift (the first ever conversational marketing platform), to discuss how colleges and universities can attract, engage, and delights prospects, applicants, and students with conversational marketing strategies. 

Tune in for an incredibly inspiring and insightful chat about the future of student recruitment and strategic enrollment marketing — and why conversational marketing is especially pertinent for this next academic year.

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