Episode 4 - Why day rates are killing your business

Join us on the Free Spirits of L&D podcast as we explore the realities of freelancing in learning and development.

In this episode, we chat with Kirsty Lewis, founder of the School of Facilitation, who has been freelancing since 2008. Kirsty opens up about her journey from the corporate world to building a global community of facilitators and trainers. She shares insights on pricing strategies, why day rates might be holding you back, and the importance of valuing outcomes over time.

Kirsty also reflects on the mental and emotional shifts needed when transitioning to freelancing, her four roles for success (cheerleaders, ears, elders, and experts), and how to manage the ups and downs of self-employment. She answers Viv Cole's question from the previous episode about her favourite book and leaves a thought-provoking question for our next guest. Plus, Kirsty explains why she doesn't have a day rate—and how she charges instead!

Whether you’re considering freelancing, just starting out, or looking to refine your practice, this episode is full of actionable advice and thought-provoking discussion.

Find Kirsty on LinkedIn or visit her website at schooloffacilitation.com

Follow Kirsty on Instagram: @schooloffacilitation

Her Podcast: A Facilitator's Journey

Referenced Books:

• Bounce by Matthew Syed

• The Rise of Superman by Steven Kotler