Episode 38 - New Facebook Ad Features Including Competitive Remarketing with Ralph Burns of Dominate Web Media

Few people know Facebook advertising like Ralph Burns and his team at Dominate Web Media.  In this interview we take a look at the latest features, strategies and tactics working for eCommerce merchants on Facebook.   This episode is rich in content and contains some real Facebook gold.  Here’s a look at what we cover:   - Top misconceptions regarding Facebook ads that are holding you back - Top targeting methods you should be using - Ralph’s 3-Step video marketing formula - Understanding the Facebook algorithm and how it impacts your ad performance - Competitive Remarketing - now you can target people on Facebook who have purchased similar product to what you sell. - Changes likely on the horizon for Facebook ads