Episode 232 - Headless vs. Composable and What OmniChannel Means Today with Aaron Sheehan of BigCommerce
About this episode
Aaron Sheehan and I go way back. We first met when Aaron used to work for an agency that OMG supported.
Now, Aaron is the Director of Competitive Strategy at BigCommerce. He brings a fresh perspective on the eCommerce industry, and a unique point of view on eComm platforms and the future of eComm technology.
Coincidentally, his office is only a quarter of a mile from mine. In hindsight, we probably should have recorded this show in person.
Here’s a look at what we cover:
- What is Headless, and how does it compare to Composable? Are these just buzzwords or trends that are here to stay?
- Aaron’s and my take on the state of eCommerce and why we see a prevailing “cautious optimism.”
- The eCommerce trends Aaron is most excited about and what omnichannel means today (vs. what it meant 10 years ago).
- When should you consider upgrading your tech stack, and where does the BigCommerce offering fit in the marketplace?
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