Episode 23 with Warren Werbitt - The Print Whisperer

In this episode of The Printerviews, host Colin Sinclair McDermott sits down with Warren Werbitt, the Print Whisperer, for a candid and entertaining conversation about print, marketing, leadership, resilience, and reinvention.

Warren shares the story of building Pazazz into a multi-million-pound print business, why marketing and culture were always central to his approach, and how a simple, fun video helped put him on the map across the industry.

He also opens up about the hard lessons that came later - from financial crisis and bankruptcy protection to losing the business he spent decades building - and what he learned from navigating some of the toughest moments of his life.

Together, Colin and Warren explore what successful print businesses often underestimate, why transparency and follow-through matter so much, and how personal branding, mentorship, and honest conversations can make a real difference. They also touch on mental health, coaching, industry change, and why supporting the next generation in print is so important.

Funny, honest, and full of hard-earned insight, this episode is a must-listen for print business owners, marketers, and anyone who wants to build a stronger business while staying true to themselves.

Listen now for real-world lessons from one of print’s most outspoken and passionate voices.