Episode 123 - Massive Product Launches and Building Replenishment Engines with Jeremy Horowitz of Messenger Mastermind Podcast

Jeremy Horowitz helped create the marketing engine behind Lumee, the selfie phone cases made famous by the Kardashians.  He now helps growing eCommerce brands create 6 figure + product launches.  He also builds what he calls “replenishment engines” - a concept that was new to me but that I absolutely love.  

Interested in doing $100,000+ in sales in 24 hours on a new product launch? Want to know the secrets of building huge demand, selling out of products, and generating real urgency like Supreme, Jordan and Kylie Cosmetics.

Here’s a quick look at what we cover:

• The difference between a product launch that sells out vs. a “meh” launch
• How to create a “web” so that your customers are highly engaged and eager to buy
• How to build anticipation, excitement, and generate huge sales without discounting
• How to utilize messenger marketing and Facebook private groups
• Lessons from movie launches
• Plus more