Episode 118 - Spartan CEO Joe De Sena

Joe De Sena is the CEO and founder of Spartan.

Joe talks about growing up in a rough neighborhood, starting multiple businesses, his desire to go to Cornell,  where he gets his hustle from, hiring a Karate master to live with his family but then discovering the intensity and effectiveness wrestling, "The Marshmallow Test," how the idea for Spartan Race came about, and the goal for Spartan Combat.

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