Episode #1 - Navigating Price Increases & Boosting Leads in the Standby Generator Industry

In this episode of The Standby Generator Podcast, host Jim Swetman dives into some of the biggest challenges facing generator dealers today—rising costs, increased competition, and lead generation struggles. With recent price hikes from major manufacturers, how should dealers adjust their pricing strategy without losing sales? And with lead flow slowing down, what are the most effective ways to attract and convert new customers?

Tune in as Jim shares proven insights from industry leaders, covering:

• How to strategically pass on price increases without scaring off customers

• Why confidence in pricing matters—and how to get your sales team on board

• The best marketing tactics to generate more leads and grow market share

• Why reputation and exceptional customer service are key to long-term success

If you’re serious about scaling your standby generator business, this episode is packed with actionable strategies to keep you ahead of the curve. Let’s power up your business!