educationFeb 3, 202615:01pending

Ep506 - Diane's Tarot Diary: 我的塔羅日記🌏時事塔羅•嘉南羊乳行銷炎上-1

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今天來聊聊嘉南羊乳炎上事件~

其實這條新聞的起因及後續進展真的蠻讓人意外的，老品牌懂得跟上潮流、開啟社群帳號，請公司內部同仁當起小編誠懇經營粉專、和既存與潛在客戶搏感情，找回人們對老品牌的記憶、認同及感情。

如此的轉型原該是老品牌華麗轉型的美事一樁，結果~因為宣稱是總公司授意代操的行銷公司主動跳出來”邀功”、形同收割小編的經營績效... 讓被小編圈粉的網友們開始懷疑他們以為且認真追隨的真人小編是否真有其人、逐漸心生一種類似被騙的感覺...

粉絲的心情及反應，就像“聖杯八”--悵然遠離、不留戀地轉頭就走。為什麼他們會有“究竟是錯付了！”的感傷呢~

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DDiane YangHost

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Ep506 - Diane's Tarot Diary: 我的塔羅日記🌏時事塔羅•嘉南羊乳行銷炎上-1

About this episode

Get every episode summarized

Hosts & guests

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