EP371: Amazon Algorithm Change: Why Alexa for Shopping Could Kill New ASIN Launches and Leave Old Ones Alone

If you launched a product since Amazon put Alexa in the search bar, and it felt like the catalog died, give this half hour. You will see why your old ASINs are still printing and your new one is not. Same seller account. Two Amazons. Andrew Bell published the screens from Doug Herrington and Rajiv Mehta. We have been watching the same shift on live catalogs for 13 years of this work. I started in 2012. I will walk IDQ, the 7 to 21 day hold, and the 5 / 20 / 40 rule so you stop judging a new launch against a listing that already won the old game. Then you can ask Alexa the questions a real buyer would ask, and hear if it says your product's name or someone else's.