Ep349: What the right customer data platform (CDP) can tell you about your customers and why it is important

Corey Gross, CEO, Sensibill

The Barcode Report aims to deliver insights on everyday consumer spending, breaking down spend data into actionable insights and trends thanks to a database of receipts and transactions from 220,000 merchants worldwide, including 96% of the top 100 in the US. Understanding how and on what consumers and businesses are spending their money are key factors in being able to tailor and personalise your products to your customers. Robin Amlôt of IBS Intelligence discusses the importance of customer data with Corey Gross, CEO of Sensibill.