Ep281: What’s in a name – why has FD Technologies rebranded?
About this episode
Kathy Schneider, Chief Marketing Officer, FD Technologies
Northern Ireland-based FD Technologies has launched as a new brand to a business that’s been around for 25 years. The firm powers data analytics for 38 leading banks and is one of the world’s leading capital markets consultancies. So why the rebrand? Robin Amlôt of IBS Intelligence speaks to Kathy Schneider, Chief Marketing Officer of FD Technologies about the decisions and reasons behind the new brand identity.
Get every episode summarized
Each time IBS Intelligence Global FinTech Interviews publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from IBS Intelligence Global FinTech Interviews
EP1036: Why AI-Ready Infrastructure Matters for GCC Banks
IBS Intelligence Global FinTech Interviews
EP1035: The need to balance fraud prevention and customer experience
IBS Intelligence Global FinTech Interviews
EP1034: Where Digital Banking Meets Africa’s Inclusion Gap
IBS Intelligence Global FinTech Interviews
EP1033: A Voice for Inclusive Banking
IBS Intelligence Global FinTech Interviews