Ep27: Man behind the music: It's Dean Augustine!

This week on Lion City Rock...

We know the music made by musicians, but who helps musicians make a living with their music? It's the people who make up the "business" half of the music business. They help open doors for new musicians to perform and get their music heard to a potentially worldwide audience.

These are people like Dean Augustine, the head of Cross Ratio Entertainment. He started out as a shelf-stacker at Tower Records, before eventually becoming a managing director at Japanese music label S2S, and later, the founder of Cross Ratio Entertainment. These days, he's working with the likes of Tay Kewei, MICappella, Alfred Sim, Gentle Bones, Ling Kai and more.

But what does it take to manage the careers of musicians? Dean shares his own experiences in this nearly no-holds-barred chat.

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Find out more about Dean Augustine's Cross Ratio Entertainment here.

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