EP254: Amazon's First-Party Expansion: What It Means for Sellers

In this episode of The High Voltage Business Builders Podcast, we delve into Amazon's first-party expansion and its implications for sellers at every level. With third-party sales dropping from 61% to 60% in Q1 2026, the shift may seem minor but signals a significant structural change. We explore how this affects everyday sellers, like those in the health and household category earning $35,000 a month, and provide actionable strategies to navigate this evolving landscape. Whether you're generating $15K or $1.5M monthly, understanding and adapting to Amazon's first-party growth is crucial. Learn how to audit your category for 1P encroachment and build smarter, not harder.