About this episode
在這個品牌過剩、信任稀缺的時代，
想創業成功，單靠產品力已經不夠，
能不能打造「創辦人IP」才是成功關鍵！
賈伯斯、雷軍能成為自己公司的超級推銷者，靠的不是華麗包裝，
而是IP人設的「一致性」與「真實性」！
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