About this episode
為什麼同樣是吃在嘴裡、穿在身上，卻有人願意付出數倍價格購買？
明明銅板美食就能吃飽，卻有人非常願意花上上萬元搶訂米其林餐廳；
牛皮包手工強調的是耐用，但仍有不少人執著於動輒數十萬的愛馬仕、香奈兒，他們在乎的可不是耐用而已
答案很簡單：人們買某些東西，他們在乎品牌，從來不只是「買來用」，在乎的是背後的「情緒價值」。
抓住的情緒價值，產品就可以價值翻身，但這並不是容易的事．．．
--
Hosting provided by SoundOn
Get every episode summarized
Each time 吳淡如人生實用商學院 publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
