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EP1925【吳淡如】經營即定價!?稻盛和夫為什麼要主管們去開烏龍麵攤?

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日本經營之神稻盛和夫曾有過一個有趣的想法: 讓高階主管親自去擺烏龍麵攤,如果他們經營得好,那也就表示他們了解經營的眉角。 配料怎麼選?湯頭如何調?才能夠贏得客戶的喜愛還有一再光顧?成本怎麼控?定價策略又該如何拿捏? 同樣是賣烏龍麵,經營方式有千百種可能, 從選址、客群設定、產品定價到銷售模式, 一碗小小的烏龍麵,反映的不只是口味, 更蘊含著商業決策的精髓與經營者的個性…… -- Hosting provided by SoundOn

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EP1925【吳淡如】經營即定價!?稻盛和夫為什麼要主管們去開烏龍麵攤?

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