About this episode
很多人以為產品做得好就好，事實上許多的時尚暢銷產品是因為他們掌握對了供應鏈，強項在供應鏈！
有些品牌就因為掌握快速反應的供應鏈，成為流行時尚代表品牌，早期有Zara，現 在有SHEIN ，
以少量商品測試市場，也打造出超過4000億人民幣的估值，
最近也有泡泡瑪特的成功經驗，看起來是在賣可愛小玩偶，其實他們對供應鏈的掌握也可圈可點！
從這兩個案例來看，你會發現，
在變化快速的商業時代，反應潮流趨勢，掌握供應鍊才是致富關鍵．．．
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