EP10 - Rethinking Throwaway Culture with BLUNT's Greig Brebner

In this episode of Sustainably Ever After, host Lilah McDonald sits down with Greig Brebner, Founder of BLUNT Umbrellas, to explore the journey of rethinking one of the most mundane yet universally used products: the umbrella. From the rainy streets of London to global recognition, Greig shares his story of innovation, sustainability, and determination to challenge the world's throwaway mentality.

Key Takeaways:

• Greig's rural upbringing outside Auckland shaped his creativity and passion for making better products.
• The breakthrough moment came when he realised small, incremental improvements to existing umbrellas could make a big difference.
• BLUNT's iconic design focuses on safety, durability, and aesthetics - eliminating sharp points while creating a tighter canopy for superior performance.
• Sustainability is built into the product's DNA, with initiatives like fabric recycling programs and repair services for broken umbrellas.
• As a certified B Corp, BLUNT is leading the way in proving that premium, long-lasting products can reduce environmental impact.

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Find out more about BLUNT Umbrellas:
Website – bluntumbrellas.co.nz
Facebook – @bluntumbrellas
Instagram – @bluntumbrellas
LinkedIn – Blunt Umbrellas HQ