Ep030 – Rob Russell, AC Group | Selling the ultimate holiday experience | SATT

In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.

He discusses the operations of the group, a destination management company, and how they cater to the travel and holiday needs of international tourists coming into the UK and France. 

The conversation delves into the challenges faced during the COVID-19 pandemic, the evolution of leadership styles, and the importance of team dynamics in a hybrid work environment.

He highlights trends for 2025, including the growing interest in unique travel experiences in the UK and France, the significance of team dynamics in delivering exceptional service and the impact of TV tourism on travel trends and the innovative experiences offered by his company.

Finally, Rob also reflects on lessons learned throughout his journey in the tourism industry, advocating that you must trust your instincts and always focus on core strengths.

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The SATT Team :) 

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