Ep024 – James Rutter, Cook | Serving up a brilliant solution | SATT

In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world. 

He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand. 

James highlights the significance of a strong team and company culture, detailing how Cook fosters a collaborative environment that values its employees. 

He also touches on the company's core values and their impact on customer connection, showcasing how Cook has become synonymous with quality and home-cooked meals.

He also shares insights into Cook's B-Corp journey, highlighting the shift from purpose to measurable impact. Additionally, he talks about the Raw Talent program, which aims to break down barriers to employment for marginalized individuals.

Finally, he reflects on the future of Cook, focusing on continuous improvement and the importance of trying new things.

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The SATT Team :) 

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