EP 89: Building Campaigns That Last Beyond the Goal with Chad Paris

In this episode of The Responsive Lab, Carly and Scott sit down with Chad Paris, Principal and CEO of Parisleaf, a branding agency that helps nonprofits fund progress by branding major fundraising campaigns. Chad has spent nearly two decades advising mission-driven organizations through comprehensive campaigns, and he brings a rare combination of strategic depth and candor about where the philanthropic sector is headed.

You'll hear about:
• What separates wildly successful campaigns from ones that simply meet their goal, including the four-part framework Chad uses
• Why donor fatigue is more often caused by a lack of meaning than by being asked too often, and what that distinction means for how you steward your donors
• How campaign branding shapes the way donors feel about your organization for decades
• The risk of over-relying on major donors
• Why volunteerism is one of the most overlooked indicators of future giving
• What nonprofit CEOs and chief development officers are wrestling with right now

Links from the episode:
-Connect with Chad on LinkedIn: https://www.linkedin.com/in/chadparis/
-Email Chad: [email protected]
-Learn more about Parisleaf: https://parisleaf.com/

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