EP 84 - A User Tester & Participant POV with Tracy Laranjo

Welcome back to our ongoing series on User Testing tools. Today, we have a returning guest, Tracy Laranjo, who will share her valuable insights on being both a tester and a participant in the user testing experience.

Tracy is a Fractional CRO Specialist and Co-Founder of the “From A to B” Podcast. She has extensive experience running user tests in her previous roles and has also participated in them. Her unique perspective on both sides of the testing experience makes her an ideal guest to discuss the challenges and opportunities of user testing.

During our conversation, Tracy will share her thoughts on the importance of user testing, how to prepare for a test, and what to expect as a participant. She will also provide tips on how to analyze the results of a test and use them to improve the product.

We are thrilled to have Tracy back on the show and look forward to learning from her wealth of experience. Tune in to hear her insights and advice on user testing.

In this episode, we discussed:

• What’s it like on both sides of testing
• What to expect as a testing participant
• The Pros and Cons of being a participant
• Advice to those giving the test
• Her use of Usertesting and Conversion Crimes
• And much more…

Connect with Tracy and her Podcast:

• Tracy
• From A to B

Connect with Matt and Moshe on LinkedIn

• Matt Green
• Moshe Mikanovsky

* Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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