Ep. 80: How a YouTuber's study group grew into a profitable business ft. Kaelyn Grace Apple

This week on the Creator Spotlight Podcast we're joined by Kaelyn Grace Apple. Kaelyn is the founder and co-owner of Accepted Society, an international online community of students, educators, and independent researchers dedicated to learning, research, and creating networks of support. In this episode Kaelyn shares how she cracked the formula for building a profitable, niche, online community. She breaks down the business plan behind her 500+ member collective, lessons from working with Ali Abdaal, and the strategies every creator can use to turn research into results.

Read the newsletter

__

Earn with Google AdSense

__

Kaelyn Grace Apple

• Accepted Society
• Website
• YouTube
• LinkedIn
• Instagram

Francis Zierer

• LinkedIn
• Twitter/X

__

Timestamps

00:00 Introducing Kaelyn Grace Apple

01:28 From eight members to over 500

08:02 Why you should not scale too quickly

12:03 The course model vs. community model

14:03 Using YouTube to build a community

18:42 Pricing a community

22:01 Scaling a business up, and scaling it down

30:46 The evolution of Kaelyn's YouTube content

37:24 Revenue breakdown

42:44 Why Kaelyn left the Ali Abdaal team

47:34 Lessons learnt working with Ali Abdaal

53:47 Kaelyn's 30 year plan