Ep 720: Starting a Pottery Business Backwards (And Why It Worked) with Robin Corradino
About this episode
As makers, we're told to define our ideal audience and nail our strategy before we ever start — but what if the real strategy reveals itself only after you've already begun? Robin Corradino of Rob Ceramics joins to unpack how she built a thriving wholesale and consignment-based business almost by accident, never doing a single craft market until years into selling her work. Her approach challenges the conventional wisdom around audience-building entirely: by simply making what she loved and paying close attention to who responded — and where those orders were coming from — her path revealed itself gradually instead of through any grand plan. It's a reminder that strategy doesn't have to come first; sometimes the most sustainable business decisions come from trusting the slow burn and letting your people find you.
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