Ep. 72: Grow your audience like a $23B company ft. Jonathan Hunt
About this episode
This week on The Creator Spotlight Podcast we're joined by Jonathan Hunt, the VP of HubSpot Media. Jonathan has been working in media for two decades for brands such as Nat Geo, Complex, Vice, Vox, and more.
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00:00 Introducing Jonathan Hunt
01:20 The 3 pillars of audience development
04:16 For the independent creator
07:32 Marketing through content creation
14:10 The most sustainable monetization models
18:18 Building a brand voice
21:00 The need for diversification
23:41 The ever evolving definition of 'creator'
26:50 The most shocking recent changes in media
28:27 When to sell your business as a solo creator
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