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Ep.438 DO NOT Use a Template When It Comes to Copywriting and Corporate Communications

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Politeness is just another word for "invisible."

Most brands are so afraid of offending the wrong people that they fail to connect with the right ones. They trade resonance for a "professional" monotone that the human brain is literally wired to ignore.

In a crowded market, boredom is the most expensive tax you’ll ever pay.


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Ep.438 DO NOT Use a Template When It Comes to Copywriting and Corporate Communications

Good Morning, Money!

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