Ep 39. Why can the Full Funnel approach be SO expensive?
About this episode
When you're looking at a full funnel approach, it's important to consider how much it's going to cost you in the long run.
It might be that running a top, middle and bottom approach is too expensive, so how do you work around that?
In this episode Nick and James talk about some alternative approaches for those who want to improve their ads performance, but want to focus on either top, middle or bottom, rather than all three.
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BUT THERE'S MORE...
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