Ep. 39: How to make $100k+ as a local news creator ft. Michael Kauffman
About this episode
This week Francis is joined by Michael Kauffman to discusses his journey building a local newsletter business, Catskill Crew. He shares insights on audience engagement, growth strategies, and the importance of branding in the creator economy.
Catskill Crew: https://catskillcrew.com
Newsletter Club: https://thenewsletter.club
00:00 Building a Community-Led Newsletter
05:57 Local Relationships are Crucial for Newsletter Success
12:29 Building Businesses Around a Local Newsletter
14:28 Why You Must Begin With Organic Growth
17:50 The Importance of Branding and Identity
24:41 The Internal Desire to Create
28:55 Building a Sustainable and Authentic Revenue Model
38:43 The Local Holding Company Model
41:50 Revenue Breakdown and Business Structure
43:12 The Importance of Community Engagement
47:12 Financial Realities of Starting a Newsletter
50:48 The Newsletter Club: A Community for Creators
53:41 The Future of Local Journalism
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