Ep 357: Selling to the Government A Step-by-Step Approach

In this episode of Game Changers for Government Contractors, host Michael LeJeune breaks down the key steps for building an effective corporate strategy in the government contracting space. Learn how to define what you sell, identify your target buyers, understand how they procure, and develop a tailored marketing strategy. Michael shares practical tips on leveraging tools like SAM.gov and USAspending.gov, choosing the right certifications, and partnering with strategic players. Whether you’re new to government contracting or looking to refine your approach, this episode provides actionable insights to help you focus your efforts, build relationships, and position your business for long-term success. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, "I'm New to Government Contract. Where Should I Start?" Here: amzn.to/4c5Vb0d