Ep. 35 - Let's Talk about Copywriting with Masha Koyen from Content Vertical

Send us Fan Mail

Masha Koyen is a seasoned messaging strategist and copywriter, bringing over 14 years of corporate marketing experience to the table. She's worked with big guns like Deloitte, KPMG, Open Text, and Pearson before launching her own boutique copywriting agency, Content Vertical.

Today, Masha specializes in messaging strategy and website copywriting for the interior design industry. Her secret sauce? A data-driven approach using her signature REVEAL framework. She dives deep into the audience's psyche, creating engaging narratives that resonate with their core needs and desires.

With Masha, you're not just getting words on a page - you're getting a strategic narrative that captures attention and doesn't let go. Expect powerful, engaging web copy that not only tells a story, but drives action.

Instagram: @masha.copywriter
Website:  www.contentvertical.com

The Business of Beautiful spaces Freebie: https://the-business-of-beautiful-spaces.ck.page/

The Profit Reset Private Podcast | September 14-18, 2026

A free 5-day private podcast limited series designed to help Interior Designers finally look at the business behind the beautiful spaces. 

Join the Profit Reset: https://www.theprofitacademyforinteriordesigners.com/profitreset

In just one focused hour, we’ll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You’ll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.

This is your chance to get real answers to the questions you’ve been dying to ask—from someone who’s actually been there.

Book your session as you need it—no strings attached.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the  principle designer of Thornton Design Inc, located in Kleinburg, ON.  Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. 

The Business of Beautiful Spaces  I @thebusinessofbeautifulspaces
Thornton Design                                      I @thorntondesign