Ep.305 Cannibalize Yourself Before the Market Does

When Adobe killed its boxed software and forced everyone onto Creative Cloud, the internet screamed. Designers hated losing “ownership.” But Adobe wasn’t chasing approval — it was building survival. That pivot turned outrage into predictable revenue, constant updates, and long-term dominance.

This episode is a masterclass in self-disruption — the courage to break what’s working before the market breaks it for you. We’ll unpack why real leadership means sacrificing comfort for control, and how short-term backlash can buy long-term freedom.

Your move today: identify one habit that feels profitable but weakens your future — discounting, custom one-offs, or underpriced labor — and test a subscription or retainer model for 90 days. Frame it as value, not limitation. That’s not hype. That’s governance.

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