About this episode
Coca-Cola — The Taste of Happiness
In the 1920s, Coca-Cola wasn’t selling flavor. They were selling feeling.
Not “we quench your thirst.” But:
The pop of a cap at a family barbecue.
The first sip after laughing until your cheeks hurt.
Christmas lights. Summer road trips. First dates.
Decade after decade—even when sugar became the villain—Coke leaned into joy, nostalgia, belonging.
The money lesson? If you anchor your brand to an emotion people crave, you can outlast any trend.
Products change. Human emotions don’t.
Good Morning, Money.
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