Ep. 19 Invisibobble Co-Founder Sophie Trelles-Tvede

Meet today’s version of the scrunchie, the Invisibobble! But you probably don’t need an introduction, you probably have one in your hair right now. Or maybe your daughter is wearing one of the telephone cord-looking hair holders, or your spin instructor, or that cute girl with the loose bun across the subway aisle. Last year, four million units of Invisibobble were sold worldwide, that’s eight spiral slinkies per minute. Now meet the inventor of The Invisibobble, Sophie Trelles-Tvede, who was an 18-year-old university student when she dreamed up the idea, fresh from a dorm party (been there!). The co-founder approached her friend, Felix Haffa, and with their combined savings of $4,000, launched a massive beauty brand. But just how did their ages work to their advantage? You may be surprised to hear that social media had zero to do with it. You might also enjoy hearing about the time that their ages definitely did not work in their favour during one of their early business deals (don't worry, they got theirs). Hosts: Carlene Higgins and Jill Dunn Audio production: Olivia Nashmi Theme song: Cherry Bomb by Saya Join our Facebook group: https://www.facebook.com/groups/1401081996684767/ Subscribe to us here: iTunes: goo.gl/oKyjFx Soundcloud: goo.gl/xUXC3v Stitcher: goo.gl/5d8oFX Google Play: goo.gl/cDpMwT Get social with us and let us know what you think of the episode! www.Breakingbeauty.ca - Check our blog for all products mentioned. www.Instagram.com/breakingbeautypodcast www.Twitter.com/BreakingBtyPod www.Facebook.com/BreakingBeautyPodcast

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