
Ep. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI
About this episode
Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.
Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment.
In Episode 3, Ardis and Zach are joined by JC Bonilla, Element451 Board Member and the Chief Data Officer at Vayner Media, for a conversation on:
- How we got to ChatGPT — a brief history of AI
- How the leading advertising agencies are leveraging ChatGPT and AI to redefine personalized communications
- What higher ed marketers can do today to increase output efficiency thanks to AI
- And much more!
Learn more about Element451 here.
Register for the Engage Summit here.
Stream Episodes 1 and 2 of The Higher Ed Marketer’s Guide to ChatGPT and Generative AI series here.
About the Enrollify Podcast Network
The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.
Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.
Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Get every episode summarized
Each time Higher Ed Pulse publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Higher Ed Pulse

Pulse Check: How to Make AI Feel Human, Safe & Transparent [Lightning Session]
Higher Ed Pulse

Where Should You Spend Your Next Marketing Dollar?
Higher Ed Pulse

Pulse Check: Building AI-Powered Intelligence Briefs [Lightning Session]
Higher Ed Pulse

You’re Not Behind on Agentic AI
Higher Ed Pulse