EP. 130 MOW IT WELLS - From Hooper to Business Builder

0:00Welcome to win in life wins day in on the attack with Mac podcast brought to you by Mac attack media and your boy is Geeked up tonight because I got a very near and dear friend to me Coming on the show tonight and he is gonna drop some fire He's from Tennessee, Chattanooga. He got this gigantic beard He also was a dope hooper back in the day, and we're gonna hear all about Today how he created his business what he's been going through while having a business What he's doing on social media and everything in between before we get to what is winning in life for him So if you are ready to be inspired motivated and even Educated to help you go out there and win in your life This is gonna be a show for you. So I'm excited without further ado to bring my home boy on from down there in Tennessee Chattanooga my man mr. Alex a.k.a. Moe it wells. What's going on? Would you grow?

1:05Man nothing chilling man chilling Chilling chilling how how's the weather down there in Old Tennessee man It was 75 today and I was out there laying some stripes with the guys. So we're already mowing I Seeing you posted something on your I don't know if it was a story or something where you added a my man chased That's in that law and dude Yeah, yeah, he ain't mowing yet. So I had to let him know what it what it was right now down here Yeah, we ain't mowing yet either, but it was 70 degrees today, but it's gonna be like 40 tomorrow You know, Pittsburgh we got bipolar weather up here. We never know. It's gonna break a rain snow Be summer and also fall all at the same damn day The one I cut today that I posted I had to cut it four times That's how big and tall it was and I cut it with the deck all the way up It was I was like, but how's this grants been grow so much

2:08That's crazy. Well, we got a lot of people already in here watching shout out to the people who watch on Instagram and shout out to the people who watch on YouTube and Facebook. I do this show every Wednesday night 9 p.m. Eastern and I have good conversations with good people who are out here Winning in life by owning service businesses and other businesses as well, but my man Alex has a Good business. So before we get into everything Alex tell These good people who are watching here live and the person who's listening to this in their AirPods or Hey, if phones right now How long you been in business and what do you guys specialize in and do you have crews or solo like how are you rocking? Man, this is year 10 Crazy to even think about Right now we're running two crews. I'm actually running one crew the commercial crew until I find somebody The right that's the right fit But yeah, we do residential commercial

3:10Year-round maintenance is what we specialize in so we get those year-round contracts make sure we're being able to keep guys employed during the winter and That's pretty much it That's pretty much it Alex ain't having the same enthusiasm. He usually has To pick it up. I got to call you out because this is he's being slow calm and cool and collected I'm used to him being smiling and talking that and talking that trash. He's a hoop. Yeah, goodness So pick it up Alex. We need you to shoot the ball better. I'm just kidding. I got you. I got you No, that's pretty much it. I mean we do the year-round contracts You know, I've been preaching that for years when I was doing my little social media thing That's that's what we that's that's the big thing for us even on the residential side making them sound the year-round contracts so we're still making the same amount of money in January as we're doing July, but the private margins are just way higher because the guys aren't working as much so

4:11That's that's how we do it Year-round contracts you want to explain a little bit before we get into into the media to show like how Because I know a lot of people and we're going here all about Alex's story how he got into his business How he started to get on social media what he actually does on social media How it's rewarding and all of that, but For the people who are starting out right now spring rush is on upon some people It's about to start for me and it's pretty soon. It'll be starting all across the country everywhere and One of the things people do is How they build some I prefer to build or four service happens Some people build after service happens some people build day of service some people build at the end of the month Some people build all at the beginning of the month Some people have seasonal contracts and you just mentioned your loan contract So how did you go from whatever you were doing prior to your loan contracts or have you already have you always been doing your loan contracts?

5:13But how do you go into into that because a lot of people will say we can't do that here in my market, but how did you do it? Yeah, well for us because our winners aren't that harsh We don't get any snow so we're still able to visit the properties and out of north You'd probably only be able to do maybe like an eight month contract or a six month just depends So we're still doing leaves all through December and into January so basically what I do is I add up all the services So we typically if they have tough eskutes 34 mows if they have Bermuda is 30 we're in the transitions zone So we have and we have Georgia as well So that's how I break it down then I break it down with weekly leaf cleanups or biweekly just whatever The customer prefers basically let them customize the package, but They have to do the weekly mode leaf cleanups and winter visits those that's like the bottom of the barrel We ain't doing nothing less than that, but mostly airbell add and shrub trim and arisen overseeing weak control fertilizer Irrigation shut down all that so I bundle all that up

6:16Add up all the services divided by 12 and that's how I get the monthly price and then we build all our residential customers and commercial customers at the end of the month Residentials are required to have a card on file. So I just charge the card on the 30th of the 31st Then it automatically emails the Emboises or the receipts To the commercial clients that will email the automatically email the invoices I don't have to manually go in there and do it and then you know they pay their net 30 net 45 just depends on what it is But it helps with the cash flow obviously when you're being able to charge the cars on file But you know that's that's pretty much it and then we do mulch and you know slight landscaping But all that is separate. I don't include no mulch or pine straw in the contract and we also this year Just got into doing some salting Because we had a bunch of freezing weather and rain. So we did a ton of salt Man, that's good information right there. This is why there's so many different ways to do

7:19The same thing and that's why no Individual person is ever completely right like I said I do things Prior to it beginning at each week we charge all the cards on file. It is basically a per-service Agreement like a subscription type thing Alex is doing a subscription thing as well only its year long and They're paying out for every service that they're gonna get in which enables him to stay on top of everything Which is dope so there's no Right or wrong way to do it. Just do whatever is best for you. That's what we do But now Alex, let's get into the win-and-life Wednesday show before Get into it though you guys need to know Alex is big on social media Tell us about your social media pages. I want to steal your thunder tell us a little bit about what what social media platforms You're on and what are your numbers in terms of follow or subscribers and views things like that So Facebook is my biggest one. I have I just actually hit 624,000 today

8:25Which is insane Yeah, so that's that's crazy to think about On YouTube I have three different pages. I think once like 80k Another one's about 45k or somewhere around there and then I have another one that's 23k I believe So all those are all more well pages and then tiktok. I'm at like 19,000 and Instagram 50 51 maybe somewhere around there And that's it I mean that's not that's it, but that's the you know the main platforms and what I'm on so That's a lot of doing all right And what what kind of content for those who don't know who you are and they never seen your content? What type of content do you focus on? So I got in I'd say fairly early a probably like Nine years has been I guess two and a half and that's probably been three years

9:28I saw our blaze video and and a SB mom video so I'm gonna try this and The first one I did now has like 360k on YouTube But it it got like 20k in the first week and I was like it monetized off the first video So I was like dang and it was this This random lot in my neighborhood that was like super overgrown like four or five feet tall So I went over to it and was just looking at it and it was like a old cemetery from like 18 Like the early 1900s late 1800s and nobody had moded so I just pulled the camera out and Moded it did the views got monetized and it was all I'll she wrote right there I just went when I threw you know start doing it every day as much as I could and posting as often as I couldn't it took off from there That's fair. We're gonna talk a little bit about that Throughout this show, but before people knew you as Moa Wells Who is Alex Wells like what was life like for you before you got into lawmowing before you got in law and care

10:32Like what did you do in high school or how did you grow up that type of stuff? Give us that little backstory and Man hooping, but you know, I was a hooper That's all I did up until literally until I started my business. I was chasing that hoop dream Hooped all through high school and college a little bit of semi-pro here in my and Chattanooga for the rail runners and then I went to Seattle and played an ABA for the Washington mountaineers for a season and then I had an opportunity to go play in Australia But I'd already had my son. He was about the time to and Or he's about to turn three and the money wasn't good enough and it just it wasn't worth it to me so hung the luck hung the shoes up and Pulled the the string tremors and and moors out honestly I was just that was literally the next question was what was the moment? So was there a particular moment? I understand that you know, you had the chance and but your kid was born and all of that

11:33But was there like a particular moment for me? I see in a video. I've talked about it a whole bunch of times I've seen a video of Keith Calpis Doing a property quote which inspired me to start a business and then when I got out there the first job with a broken foot I was like yo, I just made more money in three hours that I would have made all week This is insane like this is gonna work and I knew from that point that long care was gonna be for me So for you was there like a particular Something that happened and besides, you know, obviously the basketball thing and your kid being born Yeah, for sure, man, so my grandpa ran a business for Man probably 15 years or so and we when I when I was growing up my mom rented the house that he ran the business That I was he had like a big two car garage that he ran the business out of and we lived in the house upstairs So I was around it my whole childhood And then I would have to when my mom had to work I would have to go out with him. I was probably like 10-11 and

12:35Like I wouldn't work, but I mean I was picking up sticks and stuff like that and planting flowers spreading mulch He would never let me run though mowers and all that it wasn't even I don't think there was there definitely was zero Turns he was on dang tractor Kuboto tractors man, but So I grew up around it and then when I decided to stop trying to pursue the best about then I started working on my uncle who ran a business for 33 years before he just sold it a few years back to a huge company So I worked with him for like two years and I was making like $14 an hour running a crew Now I was thinking to myself like I think I could do this. So I got on YouTube like you said And this is this is OG man. This is before keep campus. I believe I was on Jason Creel That's who that's who I saw first He was sitting on like pink mower or the picnic table just talking So I start watching all his videos and figured it out and then in 2017 I was working a I had to start working with my uncle because I needed more money during the winter

13:38He didn't lay me off, but I just wouldn't get in an hour So I took this desk job and it was miserable So I sat there when I was had some free time built my whole website through the winter While I was working and so in 2017 started the business and I was able to quit by April of that year. I had already got enough yards to quit And then you know, it's just grown since then so it's it's been real hard though like the last especially the last like three three years Trying to do YouTube and run the business like to Click and choose which one to focus on that's been like the the hard part. There's like balancing all that Because you know how how long or how hard and much effort it takes to run You know to create constant YouTube videos Especially the overgrown stuff because you're gonna be on the job for a whole day sometimes two or three days depending on how bad the yard is For the overgrown stuff you've been doing Yeah, yeah, they take it plus I got four kids a wife. So man

14:40Yeah, none of the business with employees is crazy So one of the things that I know about you is whenever you did the site to start that your own business that you had went up to a property to do an assessment To give an estimate and then some other guy who's also on YouTube. We're not gonna mention any names He pulled up to you guys were going to see the same exact house. Yeah to give a bid on the same house And then I guess struck up a small little friendship or whatever and you told him what you were doing And he was like it's gonna take X amount of years and you was like nah bra. It's gonna be this long So tell us a little bit about you know someone I want to call to the person to hate her because people just Say what they feel and whether or hate or not But he was going based off experience that maybe he had he was projected not upon you So tell us a little bit about What it was like and how you responded to that Within that first what two years or so you told me things popped off

15:41Man, bro when he told me that like that was like basis First, but what did he tell you first? What did he tell you? Oh, yeah, okay, so like you said we were looking at the same yard We started talking or whatever and then I saw him again. He was cutting a yard in my neighborhood so we were talking and I was like, you know how long did it take before you were able to quit because I was working and then mowing on the weekends And after work and he was like man, it's gonna take you it took me like five years So it's probably gonna take you like seven to ten. He said something crazy and I was like what That's like basically telling like that be like him saying like you can't score on me or something I was all right, bro. It's over with now So I was already this was March I quit my job in April and I was like what what was he thinking then I realized Man, he know he was talking about because to this day he still don't have another crew He's still so low not not there's anything's wrong with that But he when I was talking to him in the beginning he was talking about how he was gonna grow this big business and all that And then just he never did but he was definitely projecting What happened to him and how long it took him on me

16:44Not knowing that I had a different type of hustle to me And I got out there and got it and I was bigger than him within the first year And now, you know, I don't even see him no more so And the reason I wanted you to tell that story is because a lot of people that watch this show They're either just starting out or they have a job and they want to leave their job And they dealing with fear and a lot of times fear comes from people who maybe had a little bit of experience And what you want to do and then they tell you something But you can't allow other people to place and project what they experienced onto you If you know that you're supposed to do some and if they do do that then I would encourage you to take the same Sort of tack that Alex took which is what it's basically a you challenge in me You know, and that's how Alex took us where athletes and that's how athletes think it's like oh you said I can't put 225 up Uh for for max when you're in high school I'm gonna show you how I can and if I can't this first time it's cool

17:47I'll go to I'll go work in the lab and I'll come back and I'm gonna prove you wrong anyway So that's just the mentality that you that you I believe that you need to have Alex and I think it's a it's an athlete mentality Yeah, for sure and but that's that's the type of people you don't need to be around So if somebody's telling you that you don't need to be around them at all because they're not They're not trying to help you and he's to this day. He has never sent me one yard He's never Tried to like you know something's out of his service area too big for him Man, I send that I still to this day sent him yours. I ain't taught him in years like because I know what area he's in And I'm still sending him work and I just be like make sure you tell Alex since you No doubt. Oh, yeah, I might make it a little easier to get to your if they do that Um, yeah, you gotta you gotta get around the people that are trying to help you man like like this show You know people like you people like Paul Brian all those dudes, you know People that are trying to encourage you not discourage you and give you the right tools and avenues To you know make it to be able to quit that job and go all in

18:49Now, maybe he didn't have any struggles, but he didn't grow any bigger than you you grew fast You got out quit your job in less than a month or so But what were some of the struggles that happened because when you first start out you don't know a lot of things Sure, you might not have had the the right equipment. I'm not sure But what are some struggles that people Don't put on YouTube that maybe you had that will help someone who's brand new man Getting quick books day one getting the bookkeeper and just going ahead and start paying them just It's gonna save you so much time stress and probably a lot of money on your taxes that first, you know Couple years instead of trying to do it yourself In my opinion from my personal experience. I wish I'd have got a bookkeeper that first year I felt like I couldn't afford it, but really you can't afford not to have one With what they can do for you and how they can categorize all your stuff So you can really see how much money you're really making because you can't tell by just Looking at how much money you got at the end of the year that's in your bank account unless you really break down the numbers

19:55That's your your bookkeeper your CPA can and can really show you You know who I use and I know that you use them too and the reports they give you are amazing Uh, and it really helps you dial in to see how much money you're really making like even down to like the man hour No, no, so that would mean that's that's probably like the biggest one nothing to do with like the actual physical work That's the easy part the business side is is the tough part and then obviously getting a CRM. I start off with the art book but You know, I'm having a CRM having credit cards on file those those type of things would be the first things that I would do Uh When I was started I was starting all over And I think that people need to hear that well, I whatever CRM you want to use I personally use jobber go dot Jobber go dot There's a thing down there's a link down in the them description that if you want a 14 day free trial But getting cards on file and these things

20:55That we all struggled with because I just didn't know there wasn't enough information There's so many people out here talking about getting a card on file No matter what CRM you use I like to automate my stuff, but like Getting a card on file should be One of the easiest things that we do know And it will just make your business more fun than chasing money, bro Chasing money was the worst Alex it really was but do you remember your first paying customer? I remember mine. She recently passed away But you've been doing it for 10 years now do you remember the first time You got a customer and Did you feel like wow someone trust me to do this like what was the what was that feeling when you got your first Paying customer that wasn't like a family friend or something like that. Oh, yeah, yeah Man, I got my first one off. So my first year. I just I relied on Thuntech basically it's like Angie's list or whatever's called It's something like that, but I got my first

21:56Few customers off it there, but I remember my first one and it was crazy, bro She had four rental properties So that was like my first four and I remember I got that first payment and I was like this is insane But then shortly after I got my first commercial property So I had my first commercial before I even quit my My job which was that's what really led to me being able to quit because I know I was gonna have that that money coming in every month to the winner Yeah, I mean that was for me too. I got one my first big contract and I was like oh, I'm out This is a wrap, man, you know, I was up to probably like 30 40 yards at that point Um, and I was still having the fear, you know, I mean you got 30 yards and they all pay a 50 bucks You're doing all right if you're just soloed by yourself, but whenever I got this that first contract I was like yeah, I'm out now. This is this is the security that I needed you know made me feel Feel like I had accomplished something and it's spearheaded everything That came after that, but um at what point did you decide I'm gonna start filming was it right off the right off the rip or I mean

23:03I know you said you seen the um the SB moan Thing and there's a lot of people that do that type of stuff, but did you uh See that stuff earlier and just start at the beginning or how did that process happen? Man, I started year one. I was doing like little daily vlogs uh or like good little minute, but then It was just taking up too much time like the yards would take it too long and it obviously I wasn't making no money On YouTube yet, but I probably posted like I probably say 12 to 20 videos Doing that So I had already got up to a couple hundred subscribers with that um And then that later to turn into moan wells is the same channel just years down the road Yeah, I don't know what year I started I think it's like 20 Hold on 22. I think it's when I started so about three or four years ago With the normal well stuff starting social media when you first started it and If you listen to this show, you know, I'm a big advocate for people starting social media if you have a business

24:08Uh, did you think that it will pop off? You said your daughter daily vlogs. Maybe they weren't Going crazy, but then you did your first tall grass short and got monetized off the first video Like did you think it would grow to where you're now 624,000 you basically had a million Followers across platforms, so to speak um, did you ever think it would get to to this level? I mean, I thought I would do a little something because I've seen what you know S.B. And now blaze were doing like I saw their numbers and when my first one did all right And then you know, then I had one that hit a million then I had another hit a million then I was Every video is hitting like a hundred K at least Um, like I was like all right. There's this is happening And then I remember One month I think it was the that month before I quit that year I went I had three videos on Facebook three reels one hit 40 one hit 31 hit 20 million each

25:08And I was like bro, what it's going on And that's that's when I was like all right. Um, I'm uh, it's something's happening So I think I think I've got close like really really close to almost a billion views across all platforms Which is insane to think about That is great. Uh, bro. I was literally about to ask Uh, what was the moment you realized like this is this is gonna work for me long here It was the first job. This is gonna work, you know, I mean, but literally I mean not month Before that where you um and for people who don't know you get monetized and then based off of views is how you get paid Uh, per thousand views I think is how the platforms all do it. I know that's how youtube does it But you get paid per a a dollar amount or sent per Thousand right uh, but I like to talk about streams of income. We're in You know, we're in long care. We got various streams of income when it comes along care

26:09Whether you're mowing, trimming, putting mulching, hardship and all of that stuff Uh, so I'm a big advocate for having multiple streams of income Is that why you decided to be on all the platforms was cuz incomes coming in from there as well Yeah, I mean, I I still to this day and got paid on TikTok But I mean in my opinion if you're going to post on William, I was going to post on all of them So every video that I post that posted across all of them um and that way you're you're getting Attention from each one because I've got a couple brand deals from TikTok, but I've never been like paid by TikTok. So My whole thing is you never know who's watching and it only takes one video literally one video one clip That can change your life um and I mean whether you're posting it to try to get brand deals and you know or get monetized or your posting to try to get More business in your area. That's a huge way to to get business in your area as well Just posting your work on your business page or stuff like that because

27:10In my experience nine times that's in the customer that calls is always the wife And she's probably on Facebook. She's probably on Instagram. So she sees one of your videos, you know Of some stripes or some nice edges. They're more likely to call you rather than go on Google and search it or they go on Google and see you see your name again So there's different aspects to utilize on social media um obviously it's it's really I think I say hard, but it's Difficult to to maintain and be monetized and maintain like that Get that amount of views on a consistent basis Um It's tough is it's very tough but you know If you persevering you just keep posting eventually, you know something's gonna happen And like I said it just takes one video and for me I got lucky. It was my first video Yeah, for me on YouTube it was my sixth video Um, it was me just telling the story of how I got into the thing that they had like 184,000 views or so

28:14My god like 4,000 subscribers for a 4500 subscribers from that one particular video and then it sort of just helped that YouTube overall For me, but I just think that we all need to be doing something and now It has to mean something to you like what you do on a social media has to mean something to you I do this because talking to the people and helping others feel the joy that I feel Uh, it's fulfilling to me and I feel called To do it you go out and you help people who may be overwhelmed maybe their yard hasn't been taken care of in a number of years Uh, some are vacated vacant properties and things like that Uh, talk to us about How does that feel to actually help people because I know some of the people who make the type of content that you make some of that stuff is set up Uh, but I know you personally and you and I have talked about this um, you know And I know that none of your stuff is set up So how does it how does it make you feel whenever you go and it might take four or five days for you to complete this job

29:18Uh, but outside of the satisfy and fill in the scene before and after how does it make you feel to just Help out someone or someone's community Yeah, so my first one really I didn't I never even recorded I never knew about that you could do this type of content But I had a lady calm is probably your two or three in my business and she was asking for like a spring cleanup She has some plants prune beds some bushes trimmed leaves cleaned up Went over there to give her the quote and she was she had cancer and was going in for like surgery like lung cancer or something And she was like in bed shape. She was trying to walk around the yard I was like you don't have to show me everything I can figure it out And I remember just sitting there thinking and it was probably like a hundred and fifty dollar job at the time And I was like I'm just gonna do this and I'm not going to charge her so I did the whole job Knocked on the door like I do in the videos. I was like how's everything look? She's like looks amazing You know, uh, do I need to mail a check or you know credit card or what and I was like and you don't owe me nothing And she started crying. I was like and then just gave me like this crazy feeling like

30:19You know, I was happy. It's kind of sad at the same time because you know of her situation or whatever Um, so then when I started doing it for you know youtube Um, you know, it's kind of the same thing Um, I'm not gonna sit here and lie and tell you I would do all this and not make a dollar because I wouldn't and anybody that says they would is lying Uh, so I don't ever say that like I feel like it's a win-win Situation for three different ways. It's a win for the person because they're getting help with something that they clearly needed A lot of help with and probably couldn't afford to pay for it It's a win for me because I'm gonna make some money off of youtube and maybe a brand deal and it's a win for the viewers because they get to watch something Uh, that's you know, satisfying the before and afters and they get to see Something positive for a change because you know, the news is always showing negative stuff. So I always look at it like that. It's a it's a three-way win Um, but it's still like you know, there's certain ones when you knock on that door and it's a you know older lady and

31:20She gives you a story and you know, you could tell she's been through some stuff and you know, there's this one particular I'm thinking about it took me I think seven days and what happened was her her son had some disabilities and he passed away and She was array end of getting divorced I mean the vines were growing up her house under the window seal into the house. It was crazy And a neighborhood called me and told me about her and she was like it was like the craziest one that one You know the millions of millions of views, but That one right there is the one that sticks out the most is like Like it was June too. So it was hot You know, I was out there seven days and there's no guarantee that you're gonna get the views so You know, it went light like I could just be wasting my time, but it felt really good helping her out Till this day she'll email me and ask me how I'm doing and all that so you know, we still stay in touch That's cool one of my favorite quotes is from my man Jim We're on my favorite speaker and he says one of life's greatest experiences is being part of someone else's testimony

32:22And I know that every time someone does something nice for someone else Especially if it's a stranger like you automatically become part of that person's testimony Forget about wins a lot in life, but we do not forget about in my opinion at least I don't I don't forget about generosity People who have been generous to me. We literally just talked about this in our life group at church yesterday The people who have been generous like when you are generous as a person Generosity is also afforded back to you right if you give Then you open up the process to be able to receive and so doing nice things for People who are in need is just an awesome way and an awesome way to be I just think In life, what's uh some of the craziest things you found in these yards because they be so overgrown Like what what have you gone through and found anything like outrageous? I know Cedric had found He was cutting the tall grass one time. He ran over a drone So so much I remember that I remember that yeah, not man. I did one and this this part of town is like

33:29It's out kind of like in the sticks a little bit um And there was brush everywhere so I was cutting all the brush down and there was a old outhouse in her backyard Like it was and I didn't even really know what it was until like I opened the door and saw the wooden toilet right there um It was that was definitely the craziest thing that I've ever like uncovered I hadn't I hadn't ran across no dead bodies a lot of people seem to run across dead bodies I don't know how that keeps happening, but not well The first one I remember With someone's found in a dead body was juggernaut He was uh, you know, that I think that was real that that I don't think it was he smelled the person like through a window or something and then called That video That started off like people start faking it and and faking the content and Like Setting it up to where it's like all right tell me I'm gonna come knock on your door You tell me this sad story type deal like

34:31If I if the person who I know is I'm coming I'll let the people the viewers know like I they reached out on Facebook, so it doesn't look like I'm just randomly coming up to this house because a lot of times That's the way it happens, but you know a lot other times it's just a random one and you know They have no idea who I am and I tell them and it works out that way, but yeah that the outhouse was definitely the craziest thing And then the cemetery was was pretty crazy too. I mean I didn't in in the video. I didn't discover it But you know around the cover or whatever, but I found out prior to it that it was indeed a cemetery I just didn't know because it was so overgrown, but yeah, I don't know anything else man besides snakes and rats and rabbits and all type of animals that are Walking through all that tall grass Yeah, that's great. Well, what about beehives because there'd be yellow jacket halves and things like have you ever got warmed or anything? Oh, yeah, hell yeah, I meant heck yeah

35:31You can say hell or anything The snake side the snakes is what gets me man. I don't I don't mess with those. I hate them like Especially like if I'm mowing it's not that back someone's type of the mower, but if I'm trimming and I see one Yeah, I feel the same way, bro. I feel the same way if someone is a brand new starting in business We're telling them they need to have Pull out your phone pull out your camera Start recording what you do And maybe you could have 624,000 Followers on Facebook or a hundred and whatever thousand you got on YouTube or Instagram or whatever What advice would you give to someone if they're just starting in this and they're going to try and create content Whether it's tall grass short stuff or help you know helpful things what advice would you give them in terms of cameras mentality things like that equipment they may need

36:33Man, just start with your phone. You know, I had to have a mic Necessarily, it's better. You're gonna get better quality with a mic But you could literally just use your phone and plug the headphones in that come with it that way you got the mic on the on the low Wire thing or whatnot, but you don't need nothing fancy and The biggest thing is just be authentic just be yourself. Don't try to be somebody else You can take inspiration from other people's content I like to watch other type of content and take inspiration from that not necessarily You know like I'll watch mr. Beasts and take inspiration from that and try to integrate it in a way My content That way it's you know, there's only so many ways you can mow an overgrown lawn and knock on the door and Reveal it to the people so there's not you know It's all gonna kind of look the same, but there's different ways you could do it like I came up with the mow it well Soft at the end of the video You know add mulch flowers or pine straw or give them a gift card or something like that So that was kind of my little

37:33On a little spin on things, but yeah, definitely just being authentic. Don't go by no crazy camera If you got a lecture money laying around and you want to get something just start off with like a GoPro or something like that So that's durable. That's not gonna overheat Because that's another thing you'll run into with these nicer cameras is that they overheat Because if you're in the sun trying to film mowing you got to have like a GoPro or something because it's gonna be able to to withstand the heat But yeah, just be yourself and Don't look at the views because you're not gonna get in yet first If you're doing a solo reviews, you're doing that you're never gonna make it You just got to keep posting post and be consistent same time every day three videos a day three reels a day Whatever is gonna be same stories You know do the John Crowley method just go live a whole bunch And it works you just consistency is gonna beat all that you know the quality Matters, but consistency is is Trump's all that It's more important than anything. We got Jonathan Rodriguez on here. That's my homeboy. He said bring the pod

38:39Bring back the pod mo. Well, so at least one person was out there listening to the mo well show You know, I mean whenever you as whenever you were doing them Looking back on your journey before lawn care and starting your business and building your platforms on online Oh, what was winning in life to you before any of this stuff that we're doing now? If you had to define it like what what would you have thought? I'm winning in my life if I'm doing this back then And before especially before wife and kids was obviously hooping that was it for me, but Once I had my first my son and then once I met my wife and then had my other two kids that's like the ultimate for me is just You know Seeing them grow up seeing them take after you know tendencies that I do and and being their hero To me, that's like the biggest thing um

39:39When I had my daughter that changed a lot You know because I've had two boys or I had a boy then I had a daughter and then I had another boy But that daughter changed me In a way that I can't explain and only fathers with daughters will know it's just a little different But to me it's a bit about the kids and the wife and the family Um being able to you know spend spend time with them And now you know with however things going to be able to go on nicer vacations and stuff like that That that to me is like The real Winning in life moment and feelings when you can you know Go on vacation. I have to worry about how much you're gonna spend at a restaurant stuff like that You just put yourself in a good position to where you ain't got to worry about that stuff But man we've all been there for the paycheck to paycheck But you work hard enough you can got to worry about that no more So to me that's like winning in life is being able to do those things not worry about the money

40:40Get get your kids the stuff that they want the stuff that you know You and I didn't have and we were growing up Being able to have more than you know, my son has Tim pair of shoes stuff like that and he got a bag former asked His grandparents to buy some or nothing like that like that's a dope feeling been able to give my kid stuff that I didn't have Yeah, I swear it's funny my daughter. She just started playing uh flag football. She played when she was six She's 15 now so she played when she was a six-year-old and now they have varsity girls flag football is like a sport And it's also an Olympic sport now So like there's all these new avenues opening up. I off I play flag football, you know what I mean? So she calls me she's like that. I'm gonna play flag. I'm like all right cool She's the backup quarterback on the varsity team as a freshman but backing up a senior who's good She starts Quarterback on the JV team She was 13 for 22 for four touchdowns. I sent you a video of one of the things she starts at

41:43Center and the centers can catch passes um and things like that she had five catches for like 50 or 60 yards And so we got home, you know what your boy did went on digsporting goods.com bought her some $200 cleats I couldn't never got no 200 my dad told me We are younger. I wanted the uptimpos bro My dad told me They was a hundred and forty dollars All right the the Nike uptimpos back then now in the 90s That was a lot of money. I ain't going lie. Yeah, my dad told me For that price I could get four new tires And he didn't give me the shoes And I ain't going lie to you Just like dude telling you to take five five years seven years whatever That shit pissed me off and I have never forgotten it and I was like whenever you know my kids are of age and I I'm never going to say no Four tires nothing. It's nothing's more important than them to me. You know, I mean so she said I'm gonna play football

42:46I say you gonna be out there Dressed to impress. I tell you. Yeah, and she went out there and killed so I feel like she earned it You know, I mean, bro. That's a fact. I remember I remember sitting in my living room. Remember 23 is back.com Yeah to draw the Jordan release dates. Yeah, I'm sitting in my living room 2006 the black and baby blue 14s were coming out in February Pulled them up on the computer Come here. He came in there. I said I want these He was like we can't get him. You better call your granny. Call her. She said though I still remember that those shoes actually come back out again this year. So I got to get him for myself Just because that's the one out 20 years ago, like I still remember that to this day And like I don't ever want my kids to have to feel that at all like ever No doubt and that's what to me One of the things about winning in life is it's not necessarily

43:51Having a whole lot of money, man. It ain't I've been poor my entire life So money don't really mean a whole bunch to me. I was what I would like to have it But if I don't I don't need it. I really just need the love of my kids and whenever I found out You know through owning a business that I get create the life that I want rather than waiting for someone else to give it to me I was like yeah, I'm winning in life No, this is it my kids could have anything that they need Within reason. I don't get me wrong You know, you can't just get everything Alex we get we ain't we ain't you know Multi multi millionaires, but you know within reason to support the dreams that they have Because I think a lot Alex when you first started out. Maybe you had a pushmower I had a dream to to grow something bigger and You need the tools that make you feel good like the on Sanders would say if you look good You play good if you play good you pay they pay good

44:54Right, and so I wanted to look good out there And I believe that if you don't feel good about yourself when you're doing things Then you're not gonna you're not gonna perform to your maximum capabilities And so looking good is one of those things like my man Well, it's got uniforms on there. You get I like the uh the logo which you peeking through the tall grass That's kind of that's fair bruh, and the and the pink is that the peak headphones are duped Well, he's swag now. Well, uh Let's talk a little bit about What's what's next for you like what's next for the business this year? How do you plan to uh to go into 2026? Man, I was just talking about this with uh, was my wife the other day trying to figure out what we're gonna do with Trying to do more content because I day I only recorded two videos last year man. I feel Like she tells me every day. Well, not every day, but she's like what are you doing? Why are you not out there filming more and I just make excuses?

45:58Um, so this year is definitely trying to get back into creating more content um While still building the business and it's just really figuring out how to balance the two and still be present at home So that's that's the that's the problem is the balance of time So right now I'm looking to hire another guy to run the commercial crew Once I find that person and then that frees up Three days three more days for me so then I'll have basically all five days during the week to focus on content and you know Obviously back in office work and stuff like that, but That's that's where I'm I'm trying to get to we picked up a ton of I ain't gonna say a ton we picked up like five more commercial accounts and probably Seven to ten residentials and we only lost I think four from last year. So we're we're gonna We're already gonna probably make more money this year as as a business

47:02and All the trucks and everything are paid off so every well. I got two mowers that I own um, which obviously the zero percent so Other than that all the trucks are paid off So we're in good spot right there But yeah, I still try to grow the business not trying to grow anything crazy because I do want to focus more on content this year But it needs to be able to run more so by itself. I did last year before my man guy moved on me Yeah, I met him. He was a cool dude. He was there working when I came to do the shop tour He was so it was raining too remember and like he would come in every day no matter what and like He was on salary or like we had like this little deal worked out But even if it was raining he would still come in and find something to do in the shop because he wanted to make sure it felt like He was earning his money, and I loved that about him That's time to take work of my heart to find bruh like Captain Jackson He's the he's the same way like if I call Captain Jack he will be there, bruh, and you know

48:04I don't have to think about it But you talked about basketball you know, that's one of our things that I never forget how I met you This is how I met Alex so Paul Jameson He told one of my early YouTube videos me and Cedric went to the almonds house shop Caleb and Brittany almond have a horse-caping shop where they do heart Horse-cape Academy. They run their business out of that and everything they Naylor tally a pharaoh did pod summit and he they invited Cedric and I to come do our podcast there We had just started out so while I was there I did a YouTube video and at the end of the YouTube video I'm walking out and I'm just saying bad of the people getting them on camera. See you, you know See you later Paul or see you later Brittany see you later Caleb Pay Jack Naylor whatever whatever and I was right about to turn the camera off and walk out and Paul says hold on hold on And I turn back around to him and he says I want to play him in basketball

49:06And I said Paul I will kill you. This won't even be a match now. This was Five four or five years ago. So I'm a little older now. I still kill him But I'm just a little older now. I'm gonna. I'll kill Jeremiah Jennings too But the next day Alex must have seen the video or hurt me and Paul talk about it on Paul's podcast or something Because the next day I get a DM from well and I don't even know who he is and he sends me A video of him dressed. I want to say like Jackie Moon from Uh, what is the name of that movie that has Jackie moon in it Um It's a basketball movie that has well-fair winner. I don't know. I I've only seen it one time. Whatever it was called That's the name of the team tropical thunder Sim my pro that's the name of it. So he is dressed like Jackie Moon And he comes off of a down screen up to the top of the key grabs a ball and fires a three it goes right in and he said something

50:11of only effects like I need that game or something like that and I text I DM them back. I'm like how tall are you? He was like I'm six four and I'm like boy. I ain't picked the basketball up in seven eight years And I'm watching this do run full speed from the baseline up to the top of the key catch the ball turn Shoot perfectly do a celebration and all of that with this Jackie moon get up on I said it you could be on my team But that's that's that's how we met so we're we're really big in the basketball or at least I used to be I don't know how in the basketball you still are but social media afforded my man Some ideas and one of the ideas was your hoop truck tell us a little bit about The hoop truck and how do you use that? man, that's one of the ADHD things when you when you just think of that idea and you're just like I'm just gonna do it

51:12That's what happens when you get a little YouTube money. You just like oh, I can just do this and I didn't have to think about it, but anyways, I had I had saw the hoop bus Which basically it's a school bus they attached like a fixed goal to the front of it And they drive around and play basketball or whatever I thought that was like the coolest thing ever So I'm still like thinking as a kid like Well, when I went if I was a kid so I was like man, I wonder if I could put that in the back of my truck So I started drawing some Drawing some drawings and like sketches of how it would work Called a fabricator went and bought a ram from Dick sport and goods he came through welded it cut it and we created the hoop truck So the goal folds out of the back Stand straight up out of the bed hangs over and you can go from like six feet to 10 feet and It was I was running as like a little business for like birthday parties I actually did a podcast out of it with a whole bunch of like local hoop legends that was doing really really well. It was just man. I just didn't have enough time to

52:13Try to bounce all this stuff man, so I still have it um It's just sitting at the shop parties But it's dope though like we did we've done like five or six birthday parties We did like this tailgating event a school event and the kids absolutely love it And anytime they see me driving it or see me around But hoop truck hoop truck follow me back on Instagram. That's all they want is just that follow on Instagram We're let me get on the podcast with let me dump like So it's cool though. It was it was fun man. Uh why it lasted I don't know what I'm gonna do with it, but I still do have it though Uh, how far how close are you to Orlando Orlando? Can you drive to Orlando? You know, you know, he quips going to be in Orlando in three years I don't know if you'll still have the truck in yeah, they move I ain't even go to equipment. It was a lot been one time I know I've been twice. I've been twice a lot and and last one we met in the first time in person was that equip ex book I didn't know those put in Orlando But I saw ad with you on it not the one that you not the one where you were talking

53:16I just saw your picture. I was like this dudes everywhere Yeah, I look it shocked me. I ain't going lie. Um someone tag me in it and I was just like What is what is someone tagging me and people tag me in things all time now um Which is cool. So I'm tag me in it and it was like like me. I was like Oh, and then there's another one with me like pointing to something like smile I was like oh No, if I signed up for that like where to check, you know that using my name Like this. I need to and I don't do from equipped you know me But nah um nah equip exposed dope and it's it's fun um and it's where A lot of us get to meet the people that we have been maybe watching on social media or listening to on a podcast um What are some final thoughts that you got Alex what what what advice would you give to the person that's just

54:16Starting out to help them be successful this year Man, just go for it um You know that first year is always always the toughest, but you're gonna get out of it what you put in so Door hangers, you know, you got to put feet to pavement and really get out there and find the customer The customer's pineapple finds you in the first year on you know google business page or your website Because you're gonna be at the bottom of everything So you're really got to get out there build relationships talk to people Post as much content about your business as you can so you can get as many you know shares and referrals as you can Don't worry about all the equipment now that I started off with a push more on the back of a truck The customer don't worry about they're not worried about that, you know In the beginning as you grow, you know, they're gonna want you to have nicer stuff, but Just get get out there and mo as much as you can gain the experience You know lose some money on some yards like we all have lose some money on some mulch jobs learn how to you know learn

55:18Learn from your mistakes learn how to bid correctly Just get get everything dialed in that way, you know, you're two three four comes around You're rolling start hiring guys and Then you can sit at home and chill out day while your guys are out mowing for you making money Yeah, no doubt no doubt That is fire Well, if anyone wants to get in contact with you Alex, they want to find your podcast that is That's gone. That's okay If someone wants to get in contact with you, they want to pick your brain if that's even possible. Where can they find you out? The Instagram DMs is the best way or you can email me. I had some dude email me the day from Kansas or something about pressure washing. Oh, I was like right on pressure wash, but he was asking like a business question But it was cool. He just randomly reached out. He was like bright and not think he was gonna email me back I was like I know everybody back, but mowawells at gmail.com But the Instagram DMs is the easiest way to ask any questions or anything like that

56:24But you know the podcast is is over with I had to delete it because I was tired of paying that $12 a month for nothing for nothing Because I went busted on there. I miss it and it was fun But I just consistency row and I just I can't I'm so inconsistent with this my kids my wife and My regular business, you know mid-town lawn care. I'm not consistent with mowawells and it's it's a shame But it's because of ADHD because I'm the same way bro. It's the only things that I can Uh Get done in an efficient way or things I truly care about If you don't care about it. We ain't been doing the pie for so long, but like what I care about Yeah, I care about mowawells and it makes me money, but it's just like I don't know what it is man. I see a squirrel and then I make a hook choke Yeah, well what I was you know Winning in life is figuring out What you want and then going after it, but if you want everything

57:29Did you ain't gonna get anything and I was telling Alex Like focus on the thing that's that's bringing it in right and then find one thing that you're truly passionate about And then make them things kind of work off of one another because then if you I guess set it up so that This thing that I do is so that I get this reward of this thing that I'm passionate about You know what I mean like the money is cool, but clearly it ain't that ain't even enough for some people Yeah, so figure figure out what that thing is for you And I'm not saying that well, I'm saying that to Alex But I'm also saying that to the person who's watching or listening to this right now um Alex You have any partner shots before we closed the show here man Bam out of bow or whatever the last name is 83 is crazy Not sure we had we couldn't go the whole episode without saying that yeah, I probably should have brought that up right at the beginning Cuz we had uh like 50 points a half time or something like that

58:33Yeah, 30 31 in the first quarter and the first and I was like, oh yeah, they've been to let him go for it I ain't watch it, but I saw where they had 30 in the first and then they just kept feeding He's got 43 free throws up. Thank you bro. I feel like In professional sports I Hate the the teams taking their foot off the off the gas now I'm not talking about teams who may have an injury or something like that But you get a player that's hot Devin Booker has 73 points or 71 points in the third quarter Kobe had a couple games like that and then out of sportsmanship They take the person out the hell with that. We're a professional. This is the grown grown people, bro my my job is not to take my foot off of your throat My job is to finish to deal And that's how I've always felt so I you know someone gets hot like that We trying to find them. I mean, I remember I I had 73 points in the game and I have a trophy

59:36Well, I have a picture of the trophy now that I put the trophy on my uncle's casket when he was buried Cuz he was my biggest supporter, but I scored 73 points in a game and It was One of the craziest experiences ever. They just like my teammates just kept Where's he at? Let's fire him again, and I just kept it and I think I hit like 17 three pointers and 25 foul shots or something It was crazy. I'll play. I'm no NBA player I mean Then I'm do's of different band especially cuz he's like my 16 611 can guard the 1 through 5 and handle it He's he's legit But that was yeah, that was crazy. That was crazy 83 points in a game and in his his his significant other is She got the most points ever and in W NBA game. I don't think I remember it. Asia Wilson is her name. They have a kid It's gonna be wimby It's gonna be wimby

1:00:39Oh, man. That's like that no more, but yeah, that was impressive for sure No doubt well, I appreciate you coming on the show sharing your journey with us giving advice Talking about social media letting us know what winning in life is to you You know how I got so much love for you Alex is probably one of the people I talk to the most even though we haven't talked much lately But I mean we we always are talking and communicating one another trying to uplift each other So the have you on the show has been awesome. I appreciate it so much and I look forward to having you again As always, I love you. I wish you nothing but success and I appreciate you bro. Thanks for being on the show tonight All right, man. Appreciate you. Yeah, I have a good one. I'm man. Peace I was fired. Let me know down in the comments. Did you enjoy tonight show? My man Alex Millet Wells go over and follow him on all the platforms Facebook is his biggest YouTube Instagram TikTok he's on all of them if you need to find them

1:01:41He's out there doing big things not just for himself but for his family and for his future And I hope that this episode in some way shape or form inspired you to Take out your phone or your GoPro or even if you have one of those three thousand dollar cameras And it's just sitting around pull it out start to record Start to record because you could help people the same way I'm helping people the same way Alex or any other person that you see who is out here with a heart trying to help people To win in life whether it's through being generous and Making tall grad short or if it's just by running your business so that you could go out there and take great care of Your family, but as always I love you. I appreciate you. I wish you nothing but success I hope to see you at the 2026 winning life Meetup service business showcase. It is literally in 10 days. It's gonna be 60 degrees with no rain It's gonna be fire. It's 100% free. Thanks to all of our local sponsors

1:02:44We're gonna have a small demo area for some skis there's people will be bringing setups Moors different things for you to try out while you're there. We got pizza pepperoni and cheese pizza And you get a drink ticket for the lemon line of the best Most fire lemonade and all the Western Pennsylvania put on by my younger brother Mr. Rio down there Lies down the street from me, but it is 100% free. It's on Saturday March 21st And I hope to see you there if you would like to sign up You can use the link that is in the description of this video or podcast or you can hit my link tree at Mac underscore landscaping 412 on Instagram and you can even email me at mac landscaping 412 at gmail.com If you can't find the link and I will send it to you But like I said, I love you. I appreciate you. I wish you nothing but success and remember the creator created you to be creative So get out there and create whatever life you want because you deserve it. I'm out

1:03:44Peace