EP - 119 - The Beauty Industry Finally Found Its Next Target: Men

The beauty industry wasn't built on beauty-it was built on control.In this episode, I'm breaking down how beauty became gendered, why women were expected to invest in appearance, and how men were deliberately kept outside of it. From the rise of modern masculinity to the rebranding of men's grooming, skincare, and cosmetic procedures, I unpack how these standards were constructed and why they're now expanding.So what does it really mean when men are finally brought into a system women have been expected to navigate for decades?Are. You. Ready?****************Sources:Fortune Business Insights — Men’s Grooming Products Market Size & Forecast Barclays / Cosmetics Business — Growth Trends in Men’s Beauty Spending Beauty Matter — Men’s Beauty Market: Steady Growth, Different Dynamics (Michael Gilman insights) The Guardian — Dr. Fay Bound-Alberti on male beauty standards and appearance Vogue — Rise of Male Cosmetic Procedures (“Brotox” and aesthetic treatments) American Society of Plastic Surgeons — Male Cosmetic Procedure Statistics Market Growth Reports — Men’s Grooming Market Consumer Behavior & Social Media Influence****************Leave Us a 5* Rating, it helps the show!Apple Podcast:https://podcasts.apple.com/us/podcast/beauty-unlocked-the-podcast/id1522636282Spotify Podcast:https://open.spotify.com/show/37MLxC8eRob1D0ZcgcCorA****************Follow Us on TikTok & Subscribe to our YouTube Channel!YouTube:@beautyunlockedspodcasthourTikTok:tiktok.com/@beautyunlockedthepod****************Intro/Outro Music:“Fame Inc” by Savvier — https://icons8.com/music